Privacy Policy

Last updated: 17th February 2025

At MyColorAnalysis AI, your privacy and the protection of your data is our top priority. All data collected, both personal and non-personal, is protected with the highest global standards. As we believe your personal data is and should always remain yours, we have a strong privacy policy in place. This policy is fully compliant with the European General Data Protection Regulation (GDPR), as well as the related laws and regulations in place at Singapore.

Information We Collect Through Our App

TrueDepth API: Our Service uses Apple's TrueDepth API for virtual makeup try-on features. Any information collected through this API remains strictly on your device - it is neither transmitted elsewhere nor permanently stored.
Photos and Camera Access: When you use our App's camera features or access your camera roll, all image processing is performed locally on your device. These images are never transmitted to our servers.

The contents of this privacy policy are applicable to the website mycoloranalysis.ai, mobile app MyColorAnalysis AI and use of the services provided by this site to the user.

1. Notice

Whenever we request information that can be used to personally identify you, you will explicitly be asked to provide it and/or give us permission to use it. This information is requested by our system whenever confirmation of your permission is required to continue (e.g. asking for permission for the use of cookies when you visit our site, asking for your payment information when you sign up).

2. Your consent

You will always have the choice whether to give us permission to process your information or not.

With data that is not essential to the core functionality of our services (e.g. cookies for marketing purposes, company name, etc.) you are able to decline permission without any consequences to your access to MyColorAnalysis AI.

If you choose to decline the use of essential information for the use of our services (e.g. essential cookies, payment information, e-mail address), we will be unable to give you access to all aspects of MyColorAnalysis AI that require such information. Whether any given information is essential to our services or not will be explicitly indicated when you are asked to provide or give permission for us to use such information.

By agreeing to this privacy policy and providing us with your personal information you consent to us processing said information as described in this privacy policy.

3. Usage

3.1. Data we collect

We collect various forms of personal identifiable information. This includes all information which could directly be used to identify you. This includes your name, e-mail address, payment information and more.

We also collect data based on your usage of our platform with our optional cookies. This data is collected and processed fully anonymously, meaning it can not be traced back to you or your person.

3.2. How we use your data

We use the information we collect to:

Provide and maintain our Services, including the AI color analysis functionality
Process your payments and manage your subscription
Monitor and improve the effectiveness of our Services
Perform troubleshooting and fix technical issues
Analyze trends and usage patterns of our Service
Communicate with you about your account, updates, or support requests
Send you marketing communications (only with your explicit consent)
Comply with legal obligations

3.3. How we share your data

Our team may have access to your data to provide and improve our Services. We also work with select service providers to deliver high-quality services. We may share certain information with the following platforms:

Firebase: a mobile platform from Google, helping us develop and maintain high-quality applications
RevenueCat: a service handling in-app subscriptions

MyColorAnalysis AI does not control these third-party platforms or services and is not responsible for their actions. We encourage you to read their privacy policies to understand how they may use your data:

Firebase: https://firebase.google.com/support/privacy
RevenueCat: https://www.revenuecat.com/privacy

Your data is hosted on servers within the European Union. If any data transfer outside the EU is required, it is secured by appropriate safeguards:

Either the data is transferred to a country that has been deemed to offer an adequate level of protection by a decision of the European Commission
Or we have entered into specific contracts with our subcontractors based on standard contractual clauses approved by the European Commission

3.4. How we store your data

All image processing is performed locally on your device - no photos are stored on our servers. For non-image data, we retain information only as long as necessary to fulfill the purposes described in this Privacy Policy. You can request deletion of your information at any time by contacting us at [email protected].

4. Retention of information

We retain your information as long as this is necessary to provide you with our services. All personal identifiable information will be deleted when you inform us you wish to stop using our services (e.g. by deleting your account), when your subscription expires, or when you explicitly request us to delete it. Once your request has been submitted and confirmed, your information will be deleted within 14 days.

Information may be retained for longer if this is necessary for legal requirements. If required by law or ordered by a federal judge or court, we may retain information for longer and/or share it with said organization.

5. Your rights

5.1. Your rights

You are the owner of your information. As stated by the GDPR, you have several rights regarding the treatment of your information by us.

Right of access: You are entitled to receiving a copy of all personally identifiable information related to you and your person that we have processed Right to rectification: You are entitled to have any personally identifiable information you have provided to us corrected or adjusted in the case the information is not correct Right to erasure: You are entitled to having some or all personally identifiable information we have gathered be erased at your request Right to restriction of processing: You are entitled to us stopping the processing of relevant personally identifiable information if this information is not correct, unlawful, no longer necessary according to the information in our privacy policy and/or when you object to us processing said information. Objection is only valid if there is no essential reason for us to process said information. Right to data portability: You have the right to transfer personally identifiable information we have processed to another party If you would like to make use of any of these rights, you may contact us via the e-mail address at the end of this privacy policy.

5.2. Right to object

We are legally required to separately inform you about your right to object. Conform the European GDPR, you have the right to object to us processing your personally identifiable information for direct marketing purposes. If you file an objection with us, we are legally required to immediately halt the processing of said information for said purpose. You can file an objection using the e-mail address at the end of this privacy policy.

6. Opting out

In addition to our core services, we provide various extra services to improve your experience. This includes the sending of newsletters, contacting you for customer satisfaction surveys, et cetera. At any point, you may opt out of these kinds of services. For our contact via e-mail, you can click the link at the bottom of any of our e-mails to change your preferences. You can also opt out of additional communication and services in your account settings.

7. Security of your information

We take various measures to protect your data to the best of our abilities. In order to achieve this, we make use of:

Security software, including virus scanners TLS secured connections for a secure connection between our servers and your device The DKIM, SPF and DMARC internet standards to protect our email traffic

8. Changes to this policy

We reserve the right to make changes to our privacy policy. When this happens, you will be notified at least two weeks in advance of the changes taking effect. If you do not agree with the new policy, you are free to withdraw your consent within the given time period.

9. Contact

If you have any questions about our privacy policy, have a comment about it, wish to talk about the enforcement of our policy or want to otherwise discuss our privacy policy, you may reach out to us via the following e-mail address: [email protected]

Reshot Technologies, SAS with a capital of 10,000 €

60, rue François 1er, 75008 Paris, France

SIREN number: 939435988

My Color Analysis AI