
Face Makeup
Foundation
- Liquid Foundation: The most popular type, offering versatile coverage
- Powder Foundation: Ideal for oily skin and quick touch-ups
- Cream Foundation: Perfect for dry skin, providing rich coverage
- Stick Foundation: Convenient for targeted application and travel
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Concealer
- Liquid Concealer: Lightweight and suitable for under-eye areas
- Cream Concealer: Provides fuller coverage for blemishes
- Color-Correcting Concealer: Uses color theory to neutralize specific concerns
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Setting Products
- Setting Powder: Controls shine and sets liquid/cream products
- Setting Spray: Locks makeup in place and provides a natural finish
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Eye Makeup
Eyeshadow
- Powder Eyeshadows: Most common, offering matte to shimmer finishes
- Cream Eyeshadows: Long-lasting with intense color payoff
- Liquid Eyeshadows: Easy to apply with dramatic metallic effects
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Eyeliner
- Pencil Eyeliner: Easy to use and great for smudging
- Liquid Eyeliner: Perfect for precise lines and wings
- Gel Eyeliner: Long-lasting and waterproof options
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Mascara
- Lengthening Mascara: Extends natural lashes
- Volumizing Mascara: Adds thickness and fullness
- Waterproof Mascara: Resistant to water and humidity
Lip Makeup
Lipstick
- Matte Lipstick: Non-shiny, long-lasting finish
- Cream Lipstick: Moisturizing with medium shine
- Liquid Lipstick: Long-wearing with intense color
- Lip Stain: Lightweight with natural-looking color
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Lip Liner
- Traditional Pencil: Precise application
- Retractable: No sharpening required
- Liquid: Smooth application with built-in applicator
Cheek Makeup
Blush
- Powder Blush: Easy to blend and build
- Cream Blush: Dewy finish, great for dry skin
- Liquid Blush: Natural-looking flush
- Stain: Long-lasting color
Bronzer
- Powder Bronzer: Most versatile and easy to apply
- Cream Bronzer: Natural-looking warmth
- Liquid Bronzer: Buildable glow
Highlighter
- Powder Highlighter: Subtle to intense shine
- Liquid Highlighter: Natural-looking radiance
- Cream Highlighter: Dewy, wet-looking finish
Specialty Makeup
Primers
- Face Primer: Smooths skin texture
- Eye Primer: Prevents eyeshadow creasing
- Lip Primer: Extends lipstick wear
Multi-Use Products
- Tinted Moisturizer: Hydration with light coverage
- BB Cream: Combines skincare and light makeup
- CC Cream: Color-correcting with coverage
Choosing the Right Makeup
- Your skin type (oily, dry, combination, sensitive)
- Desired level of coverage
- Occasion and wear time
- Climate and environmental factors
- Personal preferences for finish and texture
Popular Makeup Styles
Natural/Nude Makeup
- Light coverage foundation or tinted moisturizer
- Neutral eyeshadows in browns and taupes
- Subtle mascara and minimal eyeliner
- Nude or your-lips-but-better (MLBB) lipstick
- Soft blush in peach or pink tones
- Dewy highlighter for natural glow
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Glamour Makeup
- Full coverage foundation with precise contouring
- Dramatic eye looks with false lashes
- Bold lipstick choices
- Strong highlight and contour
- Heavy emphasis on blending and precision
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Retro/Vintage Makeup
1950s Pin-up
- Matte skin with powder finish
- Defined brows and winged eyeliner
- Red lips with clear lip liner
- Rosy cheeks
- False lashes focusing on outer corners
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1960s Mod
- Pale, matte foundation
- Cut-crease eyeshadow
- White or nude lower waterline
- Drawn-on lower lashes
- Pale, nude lips
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1970s Disco
- Shimmery eyeshadows
- Lots of mascara
- Glossy lips
- Bronzed, glowing skin
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Gothic Makeup
- Pale foundation
- Dark, smokey eyes
- Black eyeliner, often thick application
- Dark lipstick (black, deep purple, dark red)
- Minimal blush or contour
- Sharp, defined brows
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Korean-Style Makeup
- Dewy, glass-like skin
- Straight, soft brows
- Gradient lips
- Subtle eye makeup with focus on lower lash line
- Peachy or coral blush
- Minimal contouring
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Editorial Makeup
- Bold color choices
- Unconventional product placement
- Mixed textures and finishes
- Geometric shapes and lines
- Focus on creativity over wearability
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Bridal Makeup
- Long-wearing, photography-friendly foundation
- Waterproof eye makeup
- Natural-looking false lashes
- Neutral, long-lasting lip color
- Careful balance of dewiness and staying power
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Tips for Creating Different Makeup Styles
Technique Considerations
- Start with proper skin preparation for any style
- Master basic techniques before attempting complex looks
- Invest in style-specific tools and products
- Practice blending for seamless transitions
- Consider lighting conditions for where the look will be worn
Product Selection
- Choose products that align with the style's finish (matte, dewy, etc.)
- Invest in key products for your most-worn styles
- Consider durability requirements for different occasions
- Use products appropriate for your skin type
- Select color palettes that complement your undertone
Style Adaptation
- Modify intense looks for everyday wear
- Combine elements from different styles to create your signature look
- Consider your features when adapting trends
- Account for occasion and setting
- Factor in maintenance and wear time
Resources
Conclusion

Article by
Natalie Bolonina
Graduated from the ESSEC Business School, Natalie is a marketing expert specializing in beauty tech.
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