
Face Makeup
Foundation
- Liquid Foundation: The most popular type, offering versatile coverage
- Powder Foundation: Ideal for oily skin and quick touch-ups
- Cream Foundation: Perfect for dry skin, providing rich coverage
- Stick Foundation: Convenient for targeted application and travel
.jpg?table=block&id=19f96adc-33f6-8095-9df6-c0f3d89b4414&cache=v2)
Concealer
- Liquid Concealer: Lightweight and suitable for under-eye areas
- Cream Concealer: Provides fuller coverage for blemishes
- Color-Correcting Concealer: Uses color theory to neutralize specific concerns
.jpg?table=block&id=19f96adc-33f6-80de-b080-c041897320b3&cache=v2)
Setting Products
- Setting Powder: Controls shine and sets liquid/cream products
- Setting Spray: Locks makeup in place and provides a natural finish
.jpg?table=block&id=19f96adc-33f6-808f-bb7f-d1fe5d0b3cbb&cache=v2)
Eye Makeup
Eyeshadow
- Powder Eyeshadows: Most common, offering matte to shimmer finishes
- Cream Eyeshadows: Long-lasting with intense color payoff
- Liquid Eyeshadows: Easy to apply with dramatic metallic effects
.jpg?table=block&id=19f96adc-33f6-8018-a30e-e32ca87b8d5d&cache=v2)
Eyeliner
- Pencil Eyeliner: Easy to use and great for smudging
- Liquid Eyeliner: Perfect for precise lines and wings
- Gel Eyeliner: Long-lasting and waterproof options
.jpg?table=block&id=19f96adc-33f6-80ea-a4d6-f9824acc5810&cache=v2)
Mascara
- Lengthening Mascara: Extends natural lashes
- Volumizing Mascara: Adds thickness and fullness
- Waterproof Mascara: Resistant to water and humidity
Lip Makeup
Lipstick
- Matte Lipstick: Non-shiny, long-lasting finish
- Cream Lipstick: Moisturizing with medium shine
- Liquid Lipstick: Long-wearing with intense color
- Lip Stain: Lightweight with natural-looking color
.jpg?table=block&id=19f96adc-33f6-8044-90b7-fb323cebc0e6&cache=v2)
Lip Liner
- Traditional Pencil: Precise application
- Retractable: No sharpening required
- Liquid: Smooth application with built-in applicator
Cheek Makeup
Blush
- Powder Blush: Easy to blend and build
- Cream Blush: Dewy finish, great for dry skin
- Liquid Blush: Natural-looking flush
- Stain: Long-lasting color
Bronzer
- Powder Bronzer: Most versatile and easy to apply
- Cream Bronzer: Natural-looking warmth
- Liquid Bronzer: Buildable glow
Highlighter
- Powder Highlighter: Subtle to intense shine
- Liquid Highlighter: Natural-looking radiance
- Cream Highlighter: Dewy, wet-looking finish
Specialty Makeup
Primers
- Face Primer: Smooths skin texture
- Eye Primer: Prevents eyeshadow creasing
- Lip Primer: Extends lipstick wear
Multi-Use Products
- Tinted Moisturizer: Hydration with light coverage
- BB Cream: Combines skincare and light makeup
- CC Cream: Color-correcting with coverage
Choosing the Right Makeup
- Your skin type (oily, dry, combination, sensitive)
- Desired level of coverage
- Occasion and wear time
- Climate and environmental factors
- Personal preferences for finish and texture
Popular Makeup Styles
Natural/Nude Makeup
- Light coverage foundation or tinted moisturizer
- Neutral eyeshadows in browns and taupes
- Subtle mascara and minimal eyeliner
- Nude or your-lips-but-better (MLBB) lipstick
- Soft blush in peach or pink tones
- Dewy highlighter for natural glow
.jpg?table=block&id=19f96adc-33f6-8074-b1a5-fa125063d81b&cache=v2)
Glamour Makeup
- Full coverage foundation with precise contouring
- Dramatic eye looks with false lashes
- Bold lipstick choices
- Strong highlight and contour
- Heavy emphasis on blending and precision
.jpg?table=block&id=19f96adc-33f6-8051-9219-ec364d774bd9&cache=v2)
Retro/Vintage Makeup
1950s Pin-up
- Matte skin with powder finish
- Defined brows and winged eyeliner
- Red lips with clear lip liner
- Rosy cheeks
- False lashes focusing on outer corners
.jpg?table=block&id=19f96adc-33f6-8005-a98b-e950a047309a&cache=v2)
1960s Mod
- Pale, matte foundation
- Cut-crease eyeshadow
- White or nude lower waterline
- Drawn-on lower lashes
- Pale, nude lips
.jpg?table=block&id=19f96adc-33f6-800a-a008-d86192292789&cache=v2)
1970s Disco
- Shimmery eyeshadows
- Lots of mascara
- Glossy lips
- Bronzed, glowing skin
.jpg?table=block&id=19f96adc-33f6-8010-97e8-de542784b6d0&cache=v2)
Gothic Makeup
- Pale foundation
- Dark, smokey eyes
- Black eyeliner, often thick application
- Dark lipstick (black, deep purple, dark red)
- Minimal blush or contour
- Sharp, defined brows
.jpg?table=block&id=19f96adc-33f6-806f-a884-c1857338ee0d&cache=v2)
Korean-Style Makeup
- Dewy, glass-like skin
- Straight, soft brows
- Gradient lips
- Subtle eye makeup with focus on lower lash line
- Peachy or coral blush
- Minimal contouring
.jpg?table=block&id=19f96adc-33f6-80fa-89a0-eb645ddb65b3&cache=v2)
Editorial Makeup
- Bold color choices
- Unconventional product placement
- Mixed textures and finishes
- Geometric shapes and lines
- Focus on creativity over wearability
.jpg?table=block&id=19f96adc-33f6-806f-817e-ec7822dd6155&cache=v2)
Bridal Makeup
- Long-wearing, photography-friendly foundation
- Waterproof eye makeup
- Natural-looking false lashes
- Neutral, long-lasting lip color
- Careful balance of dewiness and staying power
.jpg?table=block&id=19f96adc-33f6-806f-a4cf-e3d0be34e547&cache=v2)
Tips for Creating Different Makeup Styles
Technique Considerations
- Start with proper skin preparation for any style
- Master basic techniques before attempting complex looks
- Invest in style-specific tools and products
- Practice blending for seamless transitions
- Consider lighting conditions for where the look will be worn
Product Selection
- Choose products that align with the style's finish (matte, dewy, etc.)
- Invest in key products for your most-worn styles
- Consider durability requirements for different occasions
- Use products appropriate for your skin type
- Select color palettes that complement your undertone
Style Adaptation
- Modify intense looks for everyday wear
- Combine elements from different styles to create your signature look
- Consider your features when adapting trends
- Account for occasion and setting
- Factor in maintenance and wear time
Resources
Conclusion

Article by
Natalie Bolonina
Graduated from the ESSEC Business School, Natalie is a marketing expert specializing in beauty tech.
Related Articles

How to Style a Sweater Dress: The Ultimate Guide for Every Occasion
Discover expert tips on how to style a sweater dress for any occasion. From office-appropriate looks to casual outings, learn the perfect ways to accessorize and layer this versatile piece.

What Color Jewelry Should I Wear? A Complete Guide for 2025
Discover how to choose the perfect jewelry colors for your skin tone, style, and season. Learn about the latest trends in metal finishes and get expert tips for selecting flattering jewelry.

True Spring Color Palette: The Ultimate Guide to Warm, Clear Colors (2025)
Discover the vibrant world of True Spring colors. Learn how to identify your season, master color combinations, and create a wardrobe that enhances your warm, clear coloring with our comprehensive guide.